Cross Point towards the end of the Eighties was among the first companies in Italy to develop Conductive Silicone Rrubber, which revolutionized the way of designing and arranging a keypad which was previously restricted to standard components that used to limit product customization.
Since conductive silicone rubber keypads are manufactured using molding, they offer vast versatility in terms of shape and design, allowing the client to create a customized product and also the possibility of having the conductive part directly molded in the rubber, eliminating components that used to limit product customization. Over the years, this technology was enriched regarding the Aesthetic part, thanks to varnish/laser, and combined with plastic inserts.